Why choose .GURU?
No matter what you “do,” chances are you’re an expert at it. And in a do-it-yourself, fast-paced culture like the one we’re living in right now, there’s no more valuable commodity than someone who knows what they’re doing—whether you’re offering tailored products, specialized services, unbeatable advice, or DIY guidance.
That’s why “guru” is such a popular buzzword and why—if you’re hooked into the current market—you’re a guru at what you do. So, if you’re looking to expand your reach online, and you want a streamlined, relevant domain option that gives you the flexiblity to secure the exact domain name you want, try .GURU, one of the New Domains we’re offering for registration (as a trademark holder) and pre-registration (open registration starts this month).
How to use .GURU
Establish your position as an industry expert
One of the leading catchphrases in business right now is “industry expert.” Because of smartphones and tablets, most people look to the Internet first when searching for answers to questions like “What is the best hardwood to use in a dining room?” or “How can I clean my PC?” As an expert in your industry, chances are you have the answer to the most frequently asked questions in your field—either on your website or blog, or because you offer the solution as a product or service. .GURU gives you the chance to signpost your expertise with a relevant domain extension. If someone searches a query in your field, and your site pops up in the search results with a yourcompany.GURU domain, those searching for answers are more likely to give your link a click.
Create a new blog for your company
How’s your blog looking? If it’s looking neglected, or even worse, non-existant, consider a .GURU blog for your business. Blogs help drive traffic to your site, increase conversion rates, and generate new organic marketing opportunities. The best options for blog content in any field are expert advice, product reviews, DIY instructions, and anything else that both a) highlights your knowledge in your industry and b) empowers your customers. That’s why a .GURU domain extension is tailor-made for a company blog—it labels your information perfectly. Are you a lighting and sound specialist? Try soundandlight.GURU, stage.GURU or diyhometheater.GURU.
Showcase your skills
One of the most important assets for a freelance contractor is an attractive website that operates as a portfolio. Without an out-facing site with a resume, previous work samples and current projects, freelance professionals—from photographers to software engineers—are missing out a chance to connect with potential clients and to expand a digital reach. Luckily, .GURU is the perfect new domain to choose when looking to build an online portfolio. Are you a freelance graphic designer looking to drum up more business? Try designer.GURU, yourcitydesign.GURU or graphics.GURU. There are tons of options that wouldn’t be available in more traditional domain extensions, and .GURU has the benefit of being relevant to every market and an eye-catching and memorable domain option.